mba branding-advertising at sgvude

Distance MBA in Branding & Advertising


Introduction

MBA in Branding & Advertising programme covers core principles to allow students gain wide range of knowledge, creative skills and practical abilities across various advertising and branding platforms. This course is designed for students interested in various aspects of branding and advertising like advertising campaigns, interactive digital media, audience measurement, corporate positioning, branding, consumer behavior etc. This course is ideal for aspirants who wish to follow a career in this field or move into branding & advertising role from other background.

  •    To provide thorough understanding of the utilization of advertising, integrated communication platforms and new media in the local, national and international markets.

       To impart rigorous knowledge with comprehensive skills to develop students into effective managers.

       To expose students to various facets of branding & advertising like brand positioning, complain management, strategic promotion, market research and communication effectiveness.

       To expose students to cutting edge branding and advertising tools, methods and case studies.

      To provide insights on different aspects of emerging market trends and different creative component involved in brand building.

  • Semester I Semester II
    1.Modern Business Organization and Management 1.Business Research Methodology
    2.Global Business Environment & Economics 2.Modern Marketing Management
    3.Accounting & Financial Management 3.Information Technology for Business
    4.HR & OB 4.Production, Operations & SCM
    5.Business & Corporate Law 5.Business Communication Skills
    Semester III Semester IV
    1.Business Policies & Strategic Management 1.Business Ethics & Corporate Governance
    2.Entrepreneurship & Innovation Management 2.Strategic Brand Management
    3.Strategic Marketing Management 3.Brand Positioning Strategies
    4.Fundamentals of Advertising 4.Brand Marketing Programmes & Performance Measurement
    5.Practices in Advertising 5.Project
    "The syllabus mentioned above is tentative and the university reserves the right to alter or revise the syllabus at any point of time."
  • Eligibility:

    Minimum 50% marks in Graduation

    Duration Minimum- 2 years Maximum- 4 years

  • Career Potentials

       Media manager

       Brand manager

       Production industry

       Business Development

       Advertising manager

       Advertising media planner

       Creative director

       Online marketing manager

       Campaign manager

       Marketing consultant