mba digital-marketing at sgvude

Distance MBA in Digital Marketing


Introduction

Rapid advances in technology and digital media are completely transforming business landscapes and marketing paradigms. Today, with more than 40,000 searches occurring per second across the globe, digital marketing is proving to be a gateway to reach new audiences across the globe for business.

With SGVUDE’s Digital Marketing MBA programme, you will gain the skills necessary to maximize the brand's online presence on mobile, search engines and social media platforms. You will learn to develop, execute and optimize the online strategy as per the goals of a business and create data-driven campaigns that will increase the overall conversion rates.

We share insights on best web marketing techniques and strategies that can be used to tackle real-life business challenges encountered on daily basis. Also, learn to directly apply the knowledge of the digital marketing landscape to the goals an organization is trying to achieve.

  • In addition to essential core MBA skills, the digital marketing course explores:

       Various digital marketing strategies and the ways they interact with traditional marketing channels

       Application and integration of online strategies into different business models

       Analysis of online opportunities related to business goals

       Web data analysis to building online marketing campaigns

       Leveraging social media and other online channels

       Market Segmentation based on consumer behavior

       The role of the website and Search Engine Marketing

       Online marketing channels including mobile, display, email etc.

  • Semester I Semester II
    1.Modern Business Organization and Management 1.Business Research Methodology
    2.Global Business Environment & Economics 2.Modern Marketing Management
    3.Accounting & Financial Management 3.Information Technology for Business
    4.HR & OB 4.Production, Operations & SCM
    5.Business & Corporate Law 5.Business Communication Skills
    Semester III Semester IV
    1.Business Policies & Strategic Management 1.Business Ethics & Corporate Governance
    2.Entrepreneurship & Innovation Management 2.Web Analytics
    3.Strategic Marketing Management 3.Social Media & Search Engine Management
    4.Consumer Behaviour 4.Search Engine Optimization
    5.Introduction to digital Marketing 5.Project
    "The syllabus mentioned above is tentative and the university reserves the right to alter or revise the syllabus at any point of time."
  • Eligibility:

    Min 50 % marks in graduation

    Duration Minimum- 2 years Maximum- 4 years

  • Career Potentials

       Digital Marketing Manager

       Content Marketing Manager

       Content Writers

       Copy Writers

       Digital Analytics Specialist

       Inbound Marketing Manager

       Social Media Marketing Specialists

       Search Engine Marketers

       SEO Executives

       Conversion Rate Optimizer

       Digital enterprise consultant