mba e-commerce at sgvude

Distance MBA in E-commerce Marketing & Management


Introduction

MBA in E- commerce Marketing and Management is designed to help students and working professionals thrive within an e-commerce domain. This programme integrates multiple domains such as E-commerce, Digital Marketing, Consumer Behaviour, Media and Marketing for deep understanding. It also focuses on various relevant issues faced while working in burgeoning e-commerce industries; be it a start-up or multinational company.

This MBA programme aims to fulfill both short-term goals like ‘Employability’, as well as long- term goals such as ‘Career Development’.

  •    To develop the analytical tools for complex issues of business world and problems in the e-commerce domains

       To develop techno-managers capable of using technology as a tool of effective management

       To identify current technology and online marketing trends, and how those trends can provide definitive benefits to corporate profitability

       To instill skills such as leadership, teamwork, oral and written communication and presentation

       To develop abilities such as critical thinking and ethical decision-making

       To acquire the ability to function effectively in a diverse business environment

       To provide well-trained talent capable of coping with the growing demand of e-commerce market in India and abroad

  • Semester I Semester II
    1. Modern Business Organization and Management 1. Business Research Methodology
    2. Global Business Environment & Economics 2. Modern Marketing Management
    3. Accounting & Financial Management 3. Information Technology for Business
    4. HR & OB 4. Production, Operations & SCM
    5. Business & Corporate Law 5. Business Communication Skills
    Semester III Semester IV
    1.Business Policies & Strategic Management 1.Business Ethics & Corporate Governance
    2. Entrepreneurship & Innovation Management 2. Web Analytics
    3. Strategic Marketing Management 3. E-Commerce
    4. Consumer Behaviour 4. E-Business Communication & Network Security
    5. Information Technology & Retailing 5. Project
    "The syllabus mentioned above is tentative and the university reserves the right to alter or revise the syllabus at any point of time."
  • Eligibility:

    Minimum 50% marks in Graduation

    Duration Minimum- 2 years Maximum- 4 years

  • Career Potentials

       Commercial manager

       Executive manager

       Project manager

       Entrepreneur

       E-Business Consultant

       Database Administrator

       Supply Chain Manager

       Business Analyst

       Project Manager

       Customer Relation Manager