mba in international marketing at sgvude

Distance MBA in International Marketing


Introduction

MBA in International Marketing prepares you for customer’s needs in International Market by focusing on subject such as market law, global market research, consumer behaviour and digital marketing. With growing technology consumer buying habits are also changing and causing businesses to look for managers capable of developing strategies, promoting sales and increasing brand visibility across international borders.

  •    To acquaint the students with environmental, procedural, institutional and decisional aspects of international marketing.

       To provide core business knowledge in management functions such as finance, sales, marketing and information technology for the next level of competition.

       Enhance understanding, appreciation and application of legal, critical, and business environmental issues to the social and economic development of the organisation.

       To understand consumer behavior from international marketing angle.

      Strengthen skills to deal with diverse international issues like culture, religion, origin etc. and improve marketing efficiency and leadership effectiveness.

  • Semester I Semester II
    1. Modern Business Organization and Management 1. Business Research Methodology
    2. Global Business Environment & Economics 2. Modern Marketing Management
    3. Accounting & Financial Management 3. Information Technology for Business
    4. HR & OB 4. Production, Operations & SCM
    5. Business & Corporate Law 5. Business Communication Skills
    Semester III Semester IV
    1. Business Policies & Strategic Management 1. Business Ethics & Corporate Governance
    2. Entrepreneurship & Innovation Management 3. Export Financing & Foreign Exchange Management
    3. Strategic Marketing Management 3. Export Import Procedures & Documents
    4. Fundamentals of Global Business Management 4. Export Marketing Promotion
    5. International Marketing Strategy 5. Project
    "The syllabus mentioned above is tentative and the university reserves the right to alter or revise the syllabus at any point of time."
  • Eligibility:

    Minimum 50% marks in Graduation

    Duration Minimum- 2 years Maximum- 4 years

  • Career Potentials

      International Marketing Manager

      International Finance Manager

      Sales Manager

      Business Development Manager

      International business consultant

      Global Business Manager

      Export managers and executives

      Export coordinator

      Brand Manager

      Account Manager

      Management Consultant

      Marketing Manager

      Project Managers