mba in marketing management at sgvude

Distance MBA in Marketing Management


Introduction

MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.

  •    To provide intensive theoretical and practical knowledge of marketing management.

       To develop understanding the core managerial principles.

       To hone students critical thinking and analytical skills.

       To develop the analytical and decision-making skills required to meet and perform in a growing business environment.

  • Semester I Semester II
    1. Modern Business Organization and Management 1. Business Research Methodology
    2. Global Business Environment & Economics 2. Modern Marketing Management
    3. Accounting & Financial Management 3. Information Technology for Business
    4. HR & OB 4. Production, Operations & SCM
    5. Business & Corporate Law 5. Business Communication Skills
    Semester III Semester IV
    1. Business Policies & Strategic Management 1. Business Ethics & Corporate Governance
    2. Entrepreneurship & Innovation Management 2. Strategic Marketing Management
    3. Consumer Behaviour 3. International Marketing Strategy
    4. Fundamentals of Advertising 4. Rural Marketing
    5. Team Building and Leadership 5. Project
    "The syllabus mentioned above is tentative and the university reserves the right to alter or revise the syllabus at any point of time."
  • Eligibility:

    Minimum 50% marks in Graduation

    Duration Minimum- 2 years Maximum- 4 years

  • Career Potentials

       Marketing Manager

       Brand Manager

       Public relationship manager

       Market Research Analyst

       Sales Manager

       Media Planner

       Business Planner