mba in mass communication at sgvude

Distance MBA in Mass Communication


Introduction

The world has witnessed a phenomenal growth in mass communication industry over the past few decades. It has completely eradicated geographic boundaries and has unified global community into one whole world. This unprecedented explosion in media industry is encouraging many to look forward to work in this dynamic and exciting sector.

MBA in Mass Communication fosters the highest quality education and introduces you to the multi-faceted needs of mass communication industry. This programme is designed for passionate students who work or plan to work in executive or managerial positions in broader mass communication fields like films, documentary making broadcasting, marketing communications, print/digital media, public relations or related industries.

  •    To develop in-depth understanding of the mass communication industry

       To develop practical approach of towards real world scenario

       To expose you to practical and theoretical topics mass communication for holistic understanding

       To provide the necessary business skills in areas such as finance, managerial methods,organizational management and strategic skills.

       Integrating creative approaches for the study of media and communication..

       To nurture and develop independent thinking, creative, responsible communicators and managers for different media industry

       To keep students abreast with the growth of media trends, style and presentation

  • Semester I Semester II
    1. Modern Business Organization and Management 1. Business Research Methodology
    2. Global Business Environment & Economics 2. Modern Marketing Management
    3. Accounting & Financial Management 3. Information Technology for Business
    4. HR & OB 4. Production, Operations & SCM
    5. Business & Corporate Law 5. Business Communication Skills
    Semester III Semester IV
    1.Business Policies & Strategic Management 1.Business Ethics & Corporate Governance
    2. Entrepreneurship & Innovation Management 2. Communication & Media
    3. Fundamentals of mass communication 3.Advertising and Public Relations
    4.Media Law and Regulations 4.New Age Media
    5. Consumer Behaviour 5.Project
    "The syllabus mentioned above is tentative and the university reserves the right to alter or revise the syllabus at any point of time."
  • Eligibility:

    Minimum 50% marks in Graduation

    Duration Minimum- 2 years Maximum- 4 years

  • Career Potentials

       Event manager

       Brand manager

       Business Development manager

       Project manager

       International Business manager

       Film Director

       TV Correspondent

       Radio Jockey/ RJ

       Screenwriter

       Sound Engineer

       Sound Mixer and Sound Recorder

       Special Correspondent

       Video Jockey

       Art Director

       Editor