Distance MBA in Media & Entertainment Management


Introduction

The Media and Entertainment industry has experienced remarkable transformations over a decade. Firstly, large, corporate companies, such as Reliance, are increasingly showing interest in this industry. Secondly, the industry is increasingly becoming global. Many Indian media companies now have global presence and are working together with international co-production media companies to create and distribute content.

Hence, Media companies are now looking for intelligent, competent and professionally trained managers who have a core understanding of the media and entertainment industry. To answer this need, Media and Entertainment Management at SGVUDE provides hands-on knowledge of film and TV production with management, finance and marketing training. We encourage job skills to succeed in the entertainment industry, including media laws, censorship, new and digital media as well as media business and planning.

  •    To provide crucial inputs on different aspects of Media and Entertainment industry.

       To focus on domain knowledge, technical proficiency and creativity

       To update the knowledge base and develop inter-personal skills.

       To develop understanding of the challenges involved in producing, distributing, and marketing an entertainment offering.

       Assess how the explosive growth of various distribution channels is changing the entertainment business landscape

       To nurture and develop independent thinking, creative, responsible communicators and managers for different media industry

       To keep students abreast with the growth of media trends, style and presentation

  • Semester I Semester II
    1. Modern Business Organization and Management 1. Business Research Methodology
    2. Global Business Environment & Economics 2. Modern Marketing Management
    3. Accounting & Financial Management 3. Information Technology for Business
    4. HR & OB 4. Production, Operations & SCM
    5. Business & Corporate Law 5. Business Communication Skills
    Semester III Semester IV
    1.Business Policies & Strategic Management 1.Business Ethics & Corporate Governance
    2. Entrepreneurship & Innovation Management 2. Communication and Media
    3. Media Campaign 3.Media Management on Print and Radio
    4.Media Law and Regulations 4.New Age Media
    5. Consumer Behaviour 5.Project
    "The syllabus mentioned above is tentative and the university reserves the right to alter or revise the syllabus at any point of time."
  • Eligibility:

    Minimum 50% marks in Graduation

    Duration Minimum- 2 years Maximum- 4 years

  • Career Potentials

       Advertising Manager

       Sales Manager

       Media Planners

       Public Relations Director

       Creative Director

       Copy Writer

       Story or Script Writer

       Market Research Analyst

       Marketing Communications Manager