Distance MBA							  - Branding and Advertising

MBA in Branding & Advertising programme covers core principles to allow students gain wide range of knowledge, creative skills and practical abilities across various advertising and branding platforms. This course is designed for students interested in various aspects of branding and advertising like advertising campaigns, interactive digital media, audience measurement, corporate positioning, branding, consumer behavior etc. This course is ideal for aspirants who wish to follow a career in this field or move into branding & advertising role from other background.


Objective

  • To provide thorough understanding of the utilization of advertising, integrated communication platforms and new media in the local, national and international markets.
  • To impart rigorous knowledge with comprehensive skills to develop students into effective managers.
  • To expose students to various facets of branding & advertising like brand positioning, complain management, strategic promotion, market research and communication effectiveness.
  • To expose students to cutting edge branding and advertising tools, methods and case studies.
  • To provide insights on different aspects of emerging market trends and different creative component involved in brand building.

Curriculum

Semester 1

  1. Modern Business Organization and Management
  2. Global Business Environment & Economics
  3. Accounting & Financial Management
  4. HR & OB
  5. Business & Corporate Law

Semester 2

  1. Business Research Methodology
  2. Modern Marketing Management
  3. Information Technology for Business
  4. Production Operations & SCM
  5. Business Communication Skills

Semester 3

  1. Business Policies & Strategic Management
  2. Entrepreneurship & Innovation Management
  3. Strategic Marketing Management
  4. Fundamentals Of Advertising
  5. Practices In Advertising

Semester 4

  1. Business Ethics & Corporate Governance
  2. Strategic Brand Management
  3. Brand Positioning Strategies
  4. Brand Marketing Programmes & Performance Measurement
  5. Project Work

Eligiblity

Minimum 50% marks in Graduation

Duration Minimum- 2 years Maximum- 4 years

Fees



Indian Programme Fees:

Fee Plan Programme Fee Fees Payable You Save!
Lumpsum 74,400 62,400 12,000

Indian Programme Fees:

Fee Plan Programme Fee
On Admission 20,400
Within 6 Months after Admission 18,000
Within 12 Months after Admission 18,000
Within 18 Months after Admission 18,000
Total Fees 74,400

International Programme Fees:

Fee Plan Programme Fees Fees Payable You Save!
Lumpsum 2500 2500 600

International Programme Fees:

Fee Plan Programme Fees
On Admission 1000
Within 6 Months after Admission 700
Within 12 Months after Admission 700
Within 18 Months after Admission 700
Total Fees 3100

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