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Rapid advances in technology and digital media are completely transforming business landscapes and marketing paradigms. Today, with more than 40,000 searches occurring per second across the globe, digital marketing is proving to be a gateway to reach new audiences across the globe for business. With SGVUDE’s Digital Marketing MBA programme, you will gain the skills necessary to maximize the brand's online presence on mobile, search engines and social media platforms. You will learn to develop, execute and optimize the online strategy as per the goals of a business and create data-driven campaigns that will increase the overall conversion rates. We share insights on best web marketing techniques and strategies that can be used to tackle real-life business challenges encountered on daily basis. Also, learn to directly apply the knowledge of the digital marketing landscape to the goals an organization is trying to achieve.
Objective
- Various digital marketing strategies and the ways they interact with traditional marketing channels
- Application and integration of online strategies into different business models
- Analysis of online opportunities related to business goals
- Web data analysis to building online marketing campaigns
- Leveraging social media and other online channels
- Market Segmentation based on consumer behavior
- The role of the website and Search Engine Marketing
- Online marketing channels including mobile, display, email etc.
Curriculum
Semester 1
- Modern Business Organization and Management
- Global Business Environment & Economics
- Accounting & Financial Management
- HR & OB
- Business & Corporate Law
Semester 2
- Business Research Methodology
- Modern Marketing Management
- Information Technology for Business
- Production Operations & SCM
- Business Communication Skills
Semester 3
- Business Policies & Strategic Management
- Consumer Behaviour
- Entrepreneurship & Innovation Management
- Introduction To Digital Marketing
- Strategic Marketing Management
Semester 4
- Business Ethics & Corporate Governance
- Web Analytics
- Social Media & Search Engine Management
- Search Engine Optimization
- Project Work
Eligiblity
- Minimum 50% marks in Graduation
- Duration Minimum- 2 years Maximum- 4 years
Fees
| Fee Plan | Programme Fee | Fees Payable | You Save! |
|---|---|---|---|
| Lumpsum | 74,400 | 62,400 | 12,000 |
| Fee Plan | Programme Fee |
|---|---|
| Installment 1 | 20,400 | Installment 2 | 18,000 | Installment 3 | 18,000 | Installment 4 | 18,000 |
| Total Fees | 74,400 |
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I am a lecturer, after checking list of UGC - AICTE approved University; I came across Gyan Vihar. I am happy with the support team, course content with clear learning objective.
I am working with Saksham Healthcare as a Manager. I was impressed with the support team. The flexibility of any where learning through LMS is pretty impressive.
After graduation I was confused about which university should I pursue my MBA. I selected Gyan Vihar University, the staff is very polite and helpful, I am very much satisfied.
