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There has been a remarkable growth in the Mass Communication Industry over the past few years. Not only has it completely eradicated the geographic boundaries, but Mass Communication has also unified the global community into a single whole world. This fantastic boost in the Mass Communication Industry is prompting people to look forward to working in this powerful and interesting sector. With so much dependency on Media in the current scenario, the scope of education in the field of Mass Communication is rising. Amongst the many courses in this particular industry, a distance MBA in Mass Communication has attracted the majority of the limelight!

What is an MBA in Mass Communication?

An MBA in Mass Communication is an excellent course designed for imparting expertise and skills in various modes of media, like print media, television, advertising, broadcasting, photography, online/digital media, public relations, publishing, etc. The students have the option of specializing in any mode. Each mode of the course engages the students in four important activities, namely educating, persuading, communicating, and entertaining. Through this course, the students get various opportunities for developing general business skills for maximizing the return-on-investment, creating innovative digital ideas, and making use of technology for helping the company grow.

This degree in Mass Communication covers various subjects like broadcast entertainment (TV & Radio), new and interactive media, event management, and film entertainment. After completing their MBA, the students get various exciting career options in both non-academic as well as academic fields. Students interested in further studies in this field have the option of pursuing a Ph.D. in the subject of their choice under this domain. This degree is offered in various institutes in the traditional daytime formats, while many excellent institutes like Suresh Gyan Vihar University offer this exceptional degree to people in all parts of the country through distance MBA.

Who should one opt for an MBA in Mass Communication?

People possessing a strong desire of entering and understanding the dynamic Mass Communication Industry, be it the Film Industry, Online Media Industry, Print Media Industry, or TV industry, should opt for an MBA in Mass Communication.

This exciting industry requires people to possess skills such as research, critical analysis, and cultural awareness of the media and communication industries. The candidates should have qualities like teamwork, flexible and innovative approach to tasks, and initiation and construction of creative work. If the candidate can work based on abstracts and reach the deadlines on time, then the candidate has an additional benefit in this industry.

Why choose Suresh Gyan Vihar University for a distance MBA in Mass Communication?

The Suresh Gyan Vihar University is a pioneer in providing quality distance education to students all across the country. Providing a wide variety of distance MBA courses, it abides by the norms laid out by the Distance Education Council (DEC). The university provides courses that are completely industry-oriented as it takes timely updates from industry experts to design its courses. The highly experienced faculty having a good academic and industrial experience develops the curriculum for students to get a comprehensive understanding of the course. The university keeps revising and optimizing the curriculum and keeps introducing the latest trends to the course.

The distance MBA course in Mass Communication offered at Suresh Gyan Vihar University is divided into four semesters, having different subjects in all the four semesters for students to understand all the aspects of the industry.

Objectives of the Distance MBA course offered by SGVU

  • Developing an all-round understanding of the Mass Communication Industry
  • Hands-on and practical approach towards the current global scenario of the Mass Communication Industry
  • Providing essential strategic skills required in succeeding in the field of marketing, finance, managerial methods, strategic skills, etc
  • Developing independent and creative thinking, responsible communicators and managers for various companies in the Media Industry

The curriculum of Distance MBA course offered by SGVU

An MBA in Mass Communication offered by the Suresh Gyan Vihar University has a duration of 2 years, with a total of 4 semesters. The semester-wise breakup is mentioned below:

Semester 1:

  • Business and Corporate Law
  • Modern Business Organization and Management
  • Accounting and Financial Management
  • HR & OB
  • Global Business Environment & Economics

Semester 2 :

  • Information Technology for Business
  • Business Communication Skills
  • Modern Marketing Management
  • Business Research Methodology
  • Production Operations & SCM

Semester 3:

  • Fundamentals of Mass Communication
  • Media Law and Regulations
  • Business Politics and Strategic Management
  • Consumer Behaviour
  • Entrepreneurship & Innovation Management

Semester 4:

  • New Age Media
  • Business Ethics & Corporate Governance
  • Communication and Media
  • Advertising and Public Relations
  • Project Work

Eligibility for Distance MBA in Mass Communication at SGVU

  • Having a minimum of 50% marks in Graduation
  • 2 years of work experience, if the marks in graduation are not 50%
  • The maximum duration of the course cannot exceed 4 years

Career Prospects of an MBA in Mass Communication from SGVU

Successful postgraduates students get placed in media-related fields like print journalism, radio, public relations, advertising, research, television, and publishing. Some of the job roles offered to students are:

  • Media Strategist
  • Media Analyst
  • Media Manager
  • Digital Media Producer
  • Digital Media Assistant
  • Corporate Communication Head
  • Channel Head

Give your career a kickstart with an MBA in Mass Communication

A distance MBA in Mass Communication helps in giving you a respectable position in your firm, leading to a lot of success in your career. Happy learning!

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