Distance MBA							  - Marketing Management

 


MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.


Objective

  • To provide insights regarding major decision making with primarily focus on risk management.
  • To prepare business leaders that can manage and reduce corporate liabilities.
  • To comprehend different processes involved in identification, management and controlling risks in real time.
  • Understand how to use statistical tools and apply theories in the decision making process.

Curriculum

Semester 1

  1. Modern Business Organization and Management
  2. Global Business Environment & Economics
  3. Accounting & Financial Management
  4. HR & OB
  5. Business & Corporate Law

Semester 2

  1. Business Research Methodology
  2. Modern Marketing Management
  3. Information Technology for Business
  4. Production Operations & SCM
  5. Business Communication Skills

Semester 3

  1. Business Policies & Strategic Management
  2. Entrepreneurship & Innovation Management
  3. Consumer Behaviour
  4. Fundamentals Of Advertising
  5. Team Building And Leadership

Semester 4

  1. Business Ethics & Corporate Governance
  2. Strategic Marketing Management
  3. International Marketing Strategy
  4. Fundamentals Of Global Business Management
  5. Project Work

Eligiblity

  • Minimum 50% marks in Graduation or Graduation less than 50 % with 2 year of minimum experience is required
  • Duration Minimum- 2 years Maximum- 4 years

Fees

Year 1 Year 2 Total
Rs.29,000/- Rs.29,000/- Rs.58,000/-
* Includes Exam fees for first attempt for each subject
Program Student Down Payment EMI Tenure Student EMI Student Applicable Fee
MBA Rs.12,148/- 24 Rs.2,339/- Rs.68,284/-

Note:

• The Facility for EMI based Finance Option is offered by Non Banking Finance Company (NBFC)
• By Applying to above Finance led EMI based Fees Plan, the students undertakes that he / she is applying for a Loan from the Non-Banking Finance Company
• The Loan is subject to Finance based Eligibility Criteria of the NBFC Partner of the University
• University has no role to play in the finance option as this is only a facility for students extended by the University
• By selecting Loan Facility Student Undertakes to abide by all the norms of NBFC towards the Loan Facility extended
• Admission is subject to eligibility norms of the university

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