Distance MBA							  - Marketing Management
 

MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.


Objective

  • To provide insights regarding major decision making with primarily focus on risk management.
  • To prepare business leaders that can manage and reduce corporate liabilities.
  • To comprehend different processes involved in identification, management and controlling risks in real time.
  • Understand how to use statistical tools and apply theories in the decision making process.

Curriculum

Semester 1

  1. Modern Business Organization and Management
  2. Global Business Environment & Economics
  3. Accounting & Financial Management
  4. HR & OB
  5. Business & Corporate Law

Semester 2

  1. Business Research Methodology
  2. Modern Marketing Management
  3. Information Technology for Business
  4. Production Operations & SCM
  5. Business Communication Skills

Semester 3

  1. Business Policies & Strategic Management
  2. Entrepreneurship & Innovation Management
  3. Consumer Behaviour
  4. Fundamentals Of Advertising
  5. Team Building And Leadership

Semester 4

  1. Business Ethics & Corporate Governance
  2. Strategic Marketing Management
  3. International Marketing Strategy
  4. Fundamentals Of Global Business Management
  5. Project Work

Eligiblity

  • Minimum 50% marks in Graduation or Graduation less than 50 % with 2 year of minimum experience is required
  • Duration Minimum- 2 years Maximum- 4 years

Fees

Year 1 Year 2 Total
Rs.29,000/- Rs.29,000/- Rs.58,000/-
* Includes Exam fees for first attempt for each subject

"No Cost EMI Application Form needs to be filled by students along with the Admission Process."

Program Student Down Payment EMI Tenure Student EMI Student Applicable Fee
MBA Rs.6202/- 12 Rs.4833/- Rs.58000 + P.F of NBFC
SGVU Foreign Student Annual Fees Plan in INR
Programs Duration Tuition Fees Annual in INR Exam Fees Annual in INR Total Annual Fees in INR
MBA 2 Years 74000 6000 80000
* Degree and Provisional Certificate Fees Rs. 1000/-

Note:

• The Facility for EMI based Finance Option is offered by Non Banking Finance Company (NBFC)
• By Applying to above Finance led EMI based Fees Plan, the students undertakes that he / she is applying for a Loan from the Non-Banking Finance Company
• The Loan is subject to Finance based Eligibility Criteria of the NBFC Partner of the University
• University has no role to play in the finance option as this is only a facility for students extended by the University
• By selecting Loan Facility Student Undertakes to abide by all the norms of NBFC towards the Loan Facility extended
• Admission is subject to eligibility norms of the university

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